UFC Middleweight Champion Israel Adesanya has been at the centre of controversy once again. The man who appeared in the main event of UFC 259 took to Instagram to throw a verbal jab at Kevin Holland, who himself appeared in this past weekend’s Fight Night event.
In a now deleted Instagram post, Adesanya said to Holland ‘bro, I will f***ing rape you.’
Following those comments, Adesanya has lost out on a major sponsorship deal with BMW. According to the New Zealand outlet Stuff, BMW was set to unveil Israel Adesanya as the new face of BMW New Zealand.
BMW on Israel Adesanya
BMW released a statement on the situation. ‘Due to the comments made by an athlete online, we have reviewed our pending association with said athlete and we have decided not to push forward with a specific ambassador for the brand at this time in New Zealand.’
Fellow UFC Middleweight fighter Darren Till has slated BMW for the decision. ‘Israel Adesanya dropped by BMW” Darren Till began on Twitter. “Why is the world full of snowflakes? We are in the business of fighting, there is nothing respectful about it.”
“We literally elbow faces into the floor & drop people on their heads” Till continued. “Sponsors! Stay out of fight game if you don’t like fighters talking sh*t.’Â
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